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Sheep included – a little excursion into the world of sustainable fashion

Changing the way we eat has a massive impact on the wellbeing of our planet, but there is so much more we can do. Sheep included (www.sheepinc.com) is a brand I feel hugely passionate about. While wool isn’t technically vegan, Sheepinc only source theirs from farms that conform to the highest animal welfare standards worldwide, where the sheep roam free and live peaceful, healthy lives. Being a natural product, wool is 100% bio degradable, it needs very little care as it naturally resists stains, wrinkles and odours. The yarn undergoes a chlorine free treatment to enhance its durability so the final garment is a piece for life rather than just a season. The Portugal based knitting factory is 100% solar powered and all UK orders are handled through a carbon neutral courier service. Every garment comes with a removable tracker tag where you can see its full history, from your sheep* to your house.


* Yes, you’ll get to see what your very own sheep is up to with a simple tap of your smartphone.



Philosophy:


"We are on a journey. To create clothing from materials that work with nature. Not against it. With design innovation that extends lifespans by generations. Not seasons. Where wearing our clothing, brings us back in touch with nature. Not disconnects us. And where its creation has a naturally regenerative impact on our planet."

- Sheepinc -



Animal welfare:


"All the sheep are free to roam the vast properties they inhabit, and each station must offer five basic freedoms to the sheep: free to live naturally, free from thirst, free from discomfort, free from distress and free from disease. Ensuring all the sheep are humanely treated, well fed, live natural and healthy lives, and are not subjected to mulesing."

- Sheepinc -



Sustainability:


"Unlike our name suggests, we lead. not follow.

Sheep Inc. was born to show there is a better, more progressive way to produce fashion. Where the clothes we buy are no longer part of the problem, but part of the solution."

- Sheepinc -



Komentarze


YOU ARE WHAT YOU EAT

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